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I agree with you that the E2.0 label is more about tool use than transformative economic and social relations. That is why we are keen on the term social business design, which is more about social relations and networks effects than tools.
Coincidentally, we are looking at mobile micropayments in Africa right now for a project that aims to build a social marketplace for local entrepreneurs.
Yes, I am also speaking specifically of E2.0 in counterpoint to social business design and the equivalent terms that start to be used. BTW, I am excited to see what you all can do with the Dachis Group as a vehicle for all this talent :)
If you can share any projects where the focal point is more on the performance gains and interactions efficiency than on E2.0 tools, that would be fantastic and very, very useful for both realigning the community and establishing the credibility of DG :)