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I think this is a very good point, very well made.
Right now, most IT departments have only the feature comparison spreadsheet matrix (if anything at all!) to judge competing products, and I completely agree with you about ROA, usability, etc., and of course the point that obody has to train you how to use Facebook.
Good to see you blogging more - you really are very good value ;-)
Thanks for the kind words and for stopping by here ;)
IT departments have a long way to go before using ROA...